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SONIA PEREZ
BRAND IDENTITY | PRINT DESIGN | WEB DESIGN
Sonia Perez, a Coachella Valley real estate agent, came to me ready to elevate her business with a thoughtfully curated starter branding package and a cohesive visual presence.
Her vision was clear: a brand that conveyed luxury, elegance, and a soft feminine essence—without sacrificing professionalism or market credibility. The branding was intentionally designed to give her a strong foundation, positioning her as a polished, high-end agent within a competitive real estate market.
To bring the brand to life, I partnered with a local photographer specializing in branded business photography, ensuring the visual identity translated seamlessly from logo and collateral to her on-camera presence. The result was a refined, cohesive brand that aligned with Sonia’s personality while supporting her continued business growth.
Photographer: Nicole Jaramillo Photography
LINEN
VANILLA
BLUSH
BRONZE
LUXE
The primary logo combines elegant lettering with a gold keyhole centerpiece, creating a sophisticated visual identity that symbolizes trust, opportunity, and the feeling of finding home. The alternate logo reimagines these signature elements into a feminine eye framed by delicate lashes, capturing Sonia’s glamorous aesthetic and confident, polished presence in real estate.
LET'S WORK TOGETHER!
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